Over 50,000 users in 90 countries have benefited from Tableau’s breakthrough technology and the number is increasing fast as more and more people realised the benefits of not just producing fast reports to answer the “WHAT” segment, but also the importance of finding meaningful insights from their data, and answer the “WHY” and “HOW” questions utilizing Tableau’s interactive visualization and visual data mining capabilities.
We highlight some of the most prevalent applications of Tableau here, especially areas where we in Venture Solutions have vertical consulting expertises with. However, as long as you have tonnes of data, not much time in hand, zero programming skills and even limited budgets, Tableau can save your day as it has for these organization listed below as well as to the many others from the cruise ship industries and small mom and pop operations all the way to rice paddy research centres that we didn’t list down
Financial Services Industries
WHO
Tableau is widely deployed government, retail and wholesale banks including insurance companies, money managers and analysts from both the BUY and SELL sides. The ability to connect to multiple data sources, perform quick visual analysis at allows one to adapt quickly to changes in requirements, present multiple users with one version of dashboards and analysis stage, and many others are crucial to retain customers faith in the system and remain competitive, especially with the recent fiasco at Wall Street and general sentiments that surrounds the industry
HOW & WHERE
As long as you’ve got data that are spread out everywhere and you need to make super quick analysis on the current situations and be able to report and share your finding with others, You’ll NEED Tableau. Few organizations and industry typified those needs better than The Financial Services Industry. They use it for internal, and client levels reporting, real time operational monitoring, root cause analysis, problems analysis, exploratory analysis, etc, etc. The possibilities are endless!
Examples of use (but not limited to) are as follows –
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Web based tools for clients and sales to track savings and investments with What-If analysis capabilities to help clients understand effects of changes in their portfolios |
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Customer segmentation analysis to identify growth opportunities from certain demographics to better plan product releases and offerings |
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Risk analysis across the board in home and business loans, investments, M&A, capital planning and allocations, etc |
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Operational metrics to track staffs productivity and ability to meet datelines |
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Financial product analysis for better understanding of customer’s responses, product performances and evaluations for planning purposes as well as for monitoring purposes |
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Spend and budget variance analysis to better manage budgets by understanding up to date performances of budget Vs. allocations, year over year comparisons, etc |
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Securities analysis: Use data to drive down trading cost, reduce portfolio risk, identify patterns on suspicious trading activities, and look for opportunities |
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Attribution analysis: Quickly drill down and dynamically zoom in on key metrics, hot segments, country drifts, styles, etc |
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Portfolio Analysis: Allows managers and analyst to drill down on performances of current holdings and be able to “play” with the filters and What-If analysis to unfold different scenarios and conditions |
Case Studies **
1. RBC Wealth Management – US
2. Rosenblatt Securities Data Analysis
Please register or login to download the PDF files.
** Case studies are from Tableau Software and used strictly for promotional activities of Tableau Software in South East Asia and Taiwan R.O.C. Visit www.tableasoftware.com for more information
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Manufacturing
WHO
Tableau’s dynamic visualization and the real time capabilities is perfect not just for monitoring operations where real time information feed is important but also for after the fact analysis to answer the “Why” and “How” questions relating to batch quality, yield analysis, down time analysis, metric comparisons between standards and operations, etc. Tableau’s ability to connect to various data from ERP, MES and analyze historical as well as live data without programming is used by vast numbers of manufacturing companies ranging from high tech LCD and semiconductor fabs, back end packaging and testing all the way to the small outfit producing nuts, bolts and prawn noodles.
HOW & WHERE
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Analyze production and run time analysis to fine tune your processes and find out problems that caused delays and downtime by viewing the live dashboards and its interactive visualizations |
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Quality control \ monitoring: Multidimensional views across hundreds of variables from multiple data sources to get the whole story on quality |
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Yield Analysis - Perform root cause analysis to find out causes of bad yielding lots, be it from recipes, machines, operators, or combinations of few |
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Complement existing analysis from ERP systems to quickly identify areas of interests in bills of materials, requisition and planning, orders and supplies, etc |
See some live visualization from Tableau’s website.
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Hospitals and Healthcare
WHO
Government, research, private and non profit hospitals are big users of Tableau where they are deployed for variety of purposes ranging from quality control and customer services all the way to cancer and infectious diseases research.
HOW & WHERE
| 1 |
Web based tools for clients and sales to track savings and investments with What-If analysis capabilities to help clients understand effects of changes in their portfolios |
| 2 |
Customer segmentation analysis to identify growth opportunities from certain demographics to better plan product releases and offerings |
| 3 |
Risk analysis across the board in home and business loans, investments, M&A, capital planning and allocations, etc |
| 4 |
Operational metrics to track staffs productivity and ability to meet datelines |
| 5 |
Financial product analysis for better understanding of customer’s responses, product performances and evaluations for planning purposes as well as for monitoring purposes |
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| 6 |
Spend and budget variance analysis to better manage budgets by understanding up to date performances of budget Vs. allocations, year over year comparisons, etc |
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Securities analysis: Use data to drive down trading cost, reduce portfolio risk, identify patterns on suspicious trading activities, and look for opportunities |
Case Studies **
1. Improve Hospital Labour Productivity
2. Cleveland Clinic Data Analysis
3. LSU Data Visualization – Cancer Research
Please register or login to download the PDF files.
** Case studies are from Tableau Software and used strictly for promotional activities of Tableau Software in South East Asia and Taiwan R.O.C. Visit www.tableasoftware.com for more information |
Educational Institutions
WHO
Universities large and small, famous and the upcoming, private and public all utilize Tableau’s technology in their daily operations. Some of the world’s best known institutions such as Yale, Cornell, Stanford, John Hopkins are Tableau users
HOW & WHERE
| 1 |
College registrars and other senior administrators uses them to analyze student data, enrolment statistics, etc to plan for class scheduling and optimize course calendars that might entail taking into considerations dynamic variables from the hundreds courses, classes and instructors around. |
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Analyze and reports in student achievements, demographics, etc |
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Alumni Development: Find trends and patterns in alumni’s behaviours and create focused target segments for highest opportunity regions |
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Dynamic KPI reports to ensure deans and department heads have up to date metrics in their finger tips. |
Case Studies **
1. Jacksonville State University
2. Cornell
Please register or login to download the PDF files.
** Case studies are from Tableau Software and used strictly for promotional activities of Tableau Software in South East Asia and Taiwan R.O.C. Visit www.tableasoftware.com for more information
See some live visualization from Tableau’s website .
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Fast Moving Consumer Goods
WHO
Coca-cola, Clorox, Procter & Gamble, Heineken, Kimberly Clark find insights and answers from the challenges of their industry using Tableau and the list is growing...
HOW & WHERE
The FMCG has one of the most dynamic and constantly changing data environments, rendering static reports useless. Tableau allows them to dispense with hours of report writing and focus on what matters – Finding insights
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Understand the impact of SMA representative visits to stores. |
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Track pre- and post-visit data on Out of Stocks (OOS), On shelf availability (OSA%) and shelf Voids. |
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Provide executives with a full view into the health of the organization through monitoring KPIs . |
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Highlight a single KPI across all retailers or see all KPIS across a single retailer. |
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Evaluate the impact of pricing promotions |
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Database marketing to evaluate campaigns, promotions and marketing effectiveness |
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Analyze price elasticity of demand across a wide range of products and locations |
| 8 |
Sales management and Survey Analysis |
Case Studies **
1. Silvaris
Please register or login to download the PDF files.
** Case studies are from Tableau Software and used strictly for promotional activities of Tableau Software in South East Asia and Taiwan R.O.C. Visit www.tableasoftware.com for more information |
Retails
Who
Companies from Starbucks, Barnes & Noble, Borders, Louis Vuitton, Mary Kay and many other including the one and only Ferrari
How
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To uncover trends on consumer buying habits and the opportunities it presents,
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Figure out ways to better manage supply chain and keep margin competitive,
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Keep track sales performances at retail branches nationwide and even worldwide, |
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What-If analysis on multiple metrics such as impacts on taxations, what happens If I change sales plans or reduce marketing budgets, reduce the number of suppliers, open more outlets, etc |
| 5 |
How Should we plan for compensation, improve reward programs, etc |
| 6 |
Sales analysis, reporting, and comparisons |
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Visit Tableau’s site for more customer stories in retails
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Transportations and Logistics
Who
Facing the death by PowerPoints and Excel like so many others across different organizations, UPS, Con-way, New York City Transit, Celebrity Cruise Lines, and many others turned to Tableau for better analytics, faster reporting and better insights from their data.
How
Some of the biggest players within the industry such as UPS managed their growth through acquisitions and when that happens, IT will get BI sized headache trying to make sense of all these different information. Tableau’s seamless ability to integrate with all sorts of data sources and its simple interfaces are life savers for many of these corporations.
Find out how some of them benefit from using Tableau .
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Hotels and Resorts
Who
ClubMed, Carnival Cruise, Princess Line, Royal Caribbean, Celebrity, Thomas Cook, Kerzner International, Wynn Resorts, Vail Resorts, Starwood, and many online booking agencies, loyalty programs, cruise ships, etc
How
Mainly use to understand customer behaviours while surfing the net for travel related items and also their responses towards certain marketing efforts and promotions ranging from spa products, golf packages to leisure and travels cruises.
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Database marketing: Understand customer responses and preferences to marketing efforts
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Customer segmentation analyses for better planning and executions of promotional events and other marketing efforts per specific demographics
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Churn and retention analysis of hotel rooms to find out group or individual preferences with regards to stay extensions or causes of most shortened stays |
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Analyze patterns and understand customer survey results better, and share that findings on line with internally within marketing and sales department |
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Monitor KPI such as revenues Vs cost from housekeeping and maintenance, F&B outlets, marketing and sales, health and spa centres, conference rooms, etc |
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Analyze seasonal patterns for rooms and conference rooms booking including day use activities and profitability, individual Vs. business occupants, seasonal patterns on room occupancy rates, average down time due to housekeeping, maintenance, etc |
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For online travel and bookings: Analyze and optimise media campaign in real time, email and CRM marketing, etc |
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Oil and Gas
Who
Another industry drowned by not only the size of the data but also their locations and sources. Not unlike the financial services folks, the energy guys are in constant need for 3rd party information which can be difficult to digest if not properly dissected and disseminated. Tableau’s flexibility, intuitiveness and ability to deal with many disparate data sources and create relations and meaning between them without programming are heavily utilize by these household names and more: ARAMCO, BP North America, ConocoPhillips, Duke Energy Corporation, Exxon Mobil, Halliburton, Imperial Oil Limited, Irving Oil Corporation, and many more
How
Used across the board from upstream to downstream
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Asset Monitoring
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Explorations: Petrophysics, Seismic Attribute Comparison, Log Analysis, Regional Geology, Geochemistry and benchmarking
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Operations: Reservoir Survey, Productions Operations, Field Optimisation |
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Drilling: Non Productive time and cost analysis |
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Planning: Portfolio Analysis, Strategic and Capital Planning, M&A, and Peer Review |
| 6 |
HR, Sales and Marketing |
View online samples here .
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Government
Who
Government are big users of Tableau and they come everywhere from small local government sites to the world’s largest intelligence organization, the CIA. Tableau’s cost effectiveness and breakthrough capabilities means that they could not only produce all these reports and analysis fast, but they also need not be any programming whiz to achieve all those results
Most government deployments are not privy to the public, especially pertaining to securities and defence. Some of biggest uses are in law enforcements, taxations, intelligence and counter terrorism, social services, and many others. The customers lists as follows and growing
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Central Intelligence Agency (CIA)
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City of Charlotte
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DC Children & Youth Investment Trust Corporation |
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DC Government |
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Federal Aviation Administration (FAA) |
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Government of Canada
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Homeland Security |
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National Science Foundation |
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NSA - National Security Agency |
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SOCOM - US Special Operations Command |
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State of WA, Dept of Labor & Industries |
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US Air Force |
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US Army |
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US Bureau of Land Management |
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US Internal Revenue Service |
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Gaming and Game Designs
With Tableau game designers can explore and understand high volumes of interaction data from their games in minutes. Analyze characters and player statistics, or monitor software releases and bug fixes.
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Discover insights about how players interact with your games.
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Learn which characters are the most popular and which strategies are the most effective.
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Build guided analysis to understand how users move through your game portfolio. |
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Interactively query millions of rows of data with the new Tableau Data Engine |
See sample live demo and customer story from Tableau’s website .
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Real Estate
Real estate thrives on data and your ability to gain insights from your data can set you apart from others
Market and Valuation analysis are some of the biggest area of applications, but just like everything else with Tableau, as long as you have lots of data, they should be made to work for you, and Tableau is absolutely the best around without costing you an arm or leg.
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